about

THE DEFINING MOMENT FOR YOUR BRAND

As brands evolve they hit inflection points, thresholds to growth they need to break through. Some of these thresholds are created by opportunity. Others are driven by necessity. We work with you to lead your brand through your unique time, to define the moment for your brand’s transformation.

The “1143” of our name is inspired by a defining moment, an opportunity to capture all the potential the future holds. Our singular pursuit is to help you capture the potential of your brand’s defining moment.

Progressive. Fluid. Proven.

We build a unique team around each unique engagement. Strategists, creatives and innovative thinkers assembled around you and your needs. Some teams are large. Some are small. But regardless of size, each team we bring to an initiative will be experienced in perspective, provocative in thinking and proven in performance. From creative independents to corporate vagabonds to established agencies, we’ll assemble the right combination of minds to drive your growth.

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RICH MILLER, PRINCIPAL

studio1143 was created to bring together interesting people to tackle interesting opportunities. Not a ‘traditional agency’ or me as a standalone consultant but a strategic and creative think tank driven by a collaboration of people from across the branding, marketing and creative landscape. When you engage studio1143 you’re hiring my ability to define the right path to realize your opportunity, and bring together the right people to drive your brand down that path.

I bring over 25 years of branding, marketing and creative campaign experience across B2C, B2B and non-profit brands and categories from ad agencies in New York and Detroit and marketing leadership roles with The Coca-Cola Company, Noodles & Company and BigTray.com.

I don’t have all the answers. But I’ll be relentless in working to find your answers. And we just might have some fun together along the way.

approach

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Discover

We have an insatiable curiosity about brands and how people use them. We listen and learn to discover the insights that can drive your business. We also believe that others beyond consumers have a role in brand definition so we look broadly and learn from all stakeholders.

From qualitative, quantitative, online, ethnographic and digital research methodologies, we can define the right research program to find your answers. We’ll also spend a lot of time just talking with each other. Imagine that.

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Define

We take everything we’ve learned to drive our collaborative DNA Workshop where we work side by side with you and leaders from across your organization to guide a process that defines the DNA of your brand.

This highly interactive and intensive two-day session results in a powerful new expression of brand meaning that creates the foundation for all brand and business building initiatives to follow—your brand’s defining moment.

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Articulate

With your Brand DNA at the center, we express your strategy into actionable communications documents so everyone who touches your brand knows the essence of who you are. These documents include your Brand DNA map, brand purpose and creative brief.

When appropriate, we can also leverage our experience in documentary storytelling and create your Brand Story, a multi-media expression of your Brand DNA to help all your stakeholders truly embrace the essence of your brand.

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Create

For us it all leads to this: thinking and strategizing brought to life through breakthrough, engaging creative solutions. Taking the form of everything from ingenious campaign ideas to better sales materials, we’ll drive new thinking across your marketing mix.

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Evaluate

We view marketing as a circular process, not a linear one. Meaning that the launch of a campaign shouldn’t be an end point and that your organization only grows and gets stronger when you intentionally measure and evaluate what you’ve done to fuel learning for the future. We’ll help you build the discipline and learning plan to capture insights and truly make your marketing machine better.

Yeah, we know this sounds obvious. But too few actually do it.

services

Branding

Brand DNA: define it, activate it


Brands with the right foundation gain velocity faster and connect more deeply with consumers. To achieve these ends, we start with the beginning—the unique DNA of your brand.

Using a proven brand planning model, we uncover and define your brand’s DNA to drive focus, relevance and engagement. And to ensure your brand plan is framed with the right insights, we leverage the appropriate combination of qual, quant, ethnographic and digital research methodologies based on your learning needs.

Strategy

Marketing & campaign planning


Bringing your brand vision to life takes thoughtful, actionable planning. Planning rooted in strategy and guided by experience, creativity and a desire to think differently to help your brand breakthrough in the marketplace.

We drive high level strategic planning work as well as marketing plan development to activate your brand and drive to your business and organizational growth objectives. Thinking across the spectrum of traditional, digital, social and content marketing we’ll build the right plan around your opportunity.

Creative

Inspired expressions of your brand


Flowing from your Brand DNA and framed by your marketing strategy we’ll create engaging communications to give your brand voice, and communicate what makes your brand different, better and special. From brand identity and logos to advertising campaigns to digital and social initiatives and branded content, we’ll help you connect deeply and meaningfully with your consumers to accelerate your business.

Your brand’s soul is in there, we’ll help it flourish in your creative.

Ideation

New thinking to capture the possibility


Building on the transformative nature of our Brand DNA approach, we’ve developed a Five Stage model to ideation and innovation work that will help you truly break through your thresholds to growth. We’ll bring the right collection of creative thinkers to your initiative from new product development, creative and promotional ideation, naming to other strategic and creative endeavors.

Ours is a new way of capturing the opportunity of ideation and innovation to drive what can be a defining moment for your organization.

work

01. Coca-Cola Refreshments

02. Center for Teaching Quality

03. Denver’s Road Home

04. Coca-Cola CMO Summit

05. Noodles & Company

06. Coca-Cola “Live Positively”

  1. 01. Coca-Cola Refreshments

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    The iconic brand and leading beverage provider to the restaurant and foodservice industry. Need As this storied company continues […]

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  2. 02. Center for Teaching Quality

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    The leading non-profit developing and activating ‘teacher leaders’ to influence public school educational reform. Need This Gates Foundation-funded, 10+ […]

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  3. 03. Denver’s Road Home

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    The City’s groundbreaking initiative to end homelessness with an innovative effort combining housing and support programs with unprecedented public […]

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  4. 04. Coca-Cola CMO Summit

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    A thought-provoking event hosted by Coca-Cola Refreshments for key customer CMOs. Need In its third year, the CMO Leadership […]

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  5. 05. Noodles & Company

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    A beloved and rapidly expanding fast casual restaurant chain needed aggressive brand reinvigoration, right in the middle of the […]

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  6. 06. Coca-Cola “Live Positively”

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    Coca-Cola employees embracing the Company’s ethos to Live Positively. Need “Live Positively” was a Company-wide initiative encouraging all associates […]

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View all works…

contact

Let’s Talk

Every engagement is unique. A new opportunity to bring what we do to accelerate what you do. Let’s talk about defining the moment for your brand.


© 2014 studio1143