approach

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Discover

We have an insatiable curiosity about brands and how people use them. We listen and learn to discover the insights that can drive your business. We also believe that others beyond consumers have a role in brand definition so we look broadly and learn from all stakeholders.

From qualitative, quantitative, online, ethnographic and digital research methodologies, we can define the right research program to find your answers. We’ll also spend a lot of time just talking with each other. Imagine that.

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Define

We take everything we’ve learned to drive our collaborative DNA Workshop where we work side by side with you and leaders from across your organization to guide a process that defines the DNA of your brand.

This highly interactive and intensive two-day session results in a powerful new expression of brand meaning that creates the foundation for all brand and business building initiatives to follow—your brand’s defining moment.

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Articulate

With your Brand DNA at the center, we express your strategy into actionable communications documents so everyone who touches your brand knows the essence of who you are. These documents include your Brand DNA map, brand purpose and creative brief.

When appropriate, we can also leverage our experience in documentary storytelling and create your Brand Story, a multi-media expression of your Brand DNA to help all your stakeholders truly embrace the essence of your brand.

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Create

For us it all leads to this: thinking and strategizing brought to life through breakthrough, engaging creative solutions. Taking the form of everything from ingenious campaign ideas to better sales materials, we’ll drive new thinking across your marketing mix.

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Evaluate

We view marketing as a circular process, not a linear one. Meaning that the launch of a campaign shouldn’t be an end point and that your organization only grows and gets stronger when you intentionally measure and evaluate what you’ve done to fuel learning for the future. We’ll help you build the discipline and learning plan to capture insights and truly make your marketing machine better.

Yeah, we know this sounds obvious. But too few actually do it.


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