The leading non-profit developing and activating ‘teacher leaders’ to influence public school educational reform.
This Gates Foundation-funded, 10+ year old organization needed strategic direction, brand definition and a formalized value proposition to help focus their growth as they scale and expand their influence.
Partnering with a leading educational strategy consulting firm and an influencer relations media agency, we collaborated to first lead the client through a strategic planning process that set the stage for the Brand DNA work that defined the foundation of their brand proposition. We then created a new brand identity system for the organization that reflected their DNA and wrote the brand tagline to help audiences connect with the organization’s purpose.
Design collaborator: Can of Creative. Work done by Rich Miller as Managing Director of consulting firm Telocity Group. studio1143 and Telocity Group were operated concurrently during this time.
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