A thought-provoking event hosted by Coca-Cola Refreshments for key customer CMOs.
In its third year, the CMO Leadership Summit has become very popular with Coca-Cola customers for the summit’s access to nationally-regarded speakers and as a gathering of peers in the industry. Coca-Cola wanted to build on the two-day event and create community and discussion throughout the year.
We produced a series of videos around the Summit including a teaser, a post-event overview video and individual videos of each of the four event speakers, titled the “Speaker Sessions.” To distribute the material and create a forum for on-going discussion we then created a membership-based LinkedIn Group that will be curated by Coca-Cola during the year. The Speaker Sessions videos will be released periodically over the course of the year within the LinkedIn Group to keep the discussion active and dynamic.
Video production collaborator: Alamo Placita Group.
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