The iconic brand and leading beverage provider to the restaurant and foodservice industry.
As this storied company continues to evolve how they create value for their restaurant customers, they needed to evolve how they articulate who they are as a company and their role in the greater community. They needed a new, creative and customizable way of presenting their value proposition to both current and prospective customers–B2B communications as engaging as their consumer brand.
We brought a storytelling approach to how they present their customer value proposition, and what they care about as a company. Through a combination of video and designed PowerPoint we wrote the foundation for their story that individual associates can then tailor for specific customer interactions.
Collaborators: Alamo Placita Group, video & Peak Creative, graphic design.
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