An early stage company working to bring the principles of performance psychology to a broader audience through digital platforms.
The company had created a smartphone app and was seeing modest momentum but knew they needed a more strategic understanding of their value proposition and marketplace positioning to better help audiences embrace the true potential of their offering and accelerate the business.
We lead the client through a series of strategy sessions to define their target audiences, essence of what they do for those audiences and how their brand can best be positioned to capture their attention and earn trial. From this foundation we wrote all website copy and worked with the client’s design agency in development of a new website.View the website
Collaborator: Peak Creative, brand identity & website design
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